Generative AI in accounting: Top use cases you should know

10 min read

Generative AI undoubtedly promises more productivity with less effort and better results. It can extract and analyse content to produce text, imagery, audio, and synthetic data faster.
Therefore, it’s not surprising to know that its launch saw a million users sign up within the first five days. Within two months, 100 million users had become active. Today, the ChatGPT website sees over 1.5 billion visitors per month. 
But did you know that one of the biggest areas where it can have an impact is accounting? Traditionally viewed as a mere bookkeeping or tax planning function, accounting is a core strategic division of any business.
Generative AI can play a significant role in enhancing the accuracy and timeliness of financial advice planning.
So, if you want to understand how advanced AI technology can assist your accounting function and team, you’re in for a treat. This blog gives you an insight into Generative AI in accounting.
But first, let’s get the basics out of the way.

What is Generative AI?

Generative AI refers to a category of AI technologies that learn from vast amounts of data to generate new content, insights, or data instances that resemble the original inputs.
This can include tasks like crafting documents, automating routine processes, analysing complex datasets, and building predictive models.

Use cases of Generative AI in accounting

Regardless of how big or small your business is or what type of accounting you need help with, multiple use cases of Generative AI will benefit you.

1. Enhanced compliance and fraud detection

Investing in a robust compliance and anti-fraud programme is vital for businesses of any size. 
Generative AI algorithms can keep a watch on financial activities and monitor transactions in real time, allowing you to identify promptly and flag anomalies that could indicate fraudulent activity.
This is significantly more accurate and useful than manual checks and allows you to address red flags before they escalate. Moreover, the technology goes beyond simple pattern recognition to forecasting potential risk areas based on historical patterns and trends. 
And by training AI systems on regulatory requirements, they can keep an eye out for any non-compliance incidents and enable you to take corrective action, thus saving potential legal trouble later and enhancing your trustworthiness.

The best part - Generative AI can learn over time, which means it can adapt to different patterns in fraudulent behaviour and flag them all.

2. Predictive financial analysis and reporting

You can use this technology to automate the analysis of big datasets, streamlining the process of acquiring insights and ensuring that financial reports are free of human error.
In addition, with its capacity for predictive modelling, Generative AI in accounting can study patterns in historical data based on your specific business model and industry data, provide deep insights into financial trends, and accurately predict future outcomes.

Accounting, therefore, can become less about record-keeping function and more about aiding smarter decision-making across your business.

For example, with this wealth of real-time information, startups can navigate funding rounds and allocate resources more efficiently, which is critical in the early stages of business.
They can also determine how to stock inventories to match seasonal sales trends or decide which new markets to break into.

3. Automation in transaction processing

From accounts payable/receivable to expense categorising to payroll processing, Generative AI in accounting can automate a large variety of repetitive and time-consuming tasks.
For small businesses, Generative AI can automate bookkeeping tasks and generate financial statements. It can also provide insights into cost-saving opportunities by analysing expense patterns and suggesting budget adjustments. This significantly improves the speed and accuracy with which they are completed and frees up human effort.

Moreover, automation can play a big role in improving the financial health of your business—it can help maintain healthy cash flows, ensure compliance with tax laws and keep employees satisfied with timely payments.

Plus, categorising transactions can give you insights into spending patterns and cost-saving opportunities. For example, Generative AI in accounting can automate the processing and submission of Construction Industry Scheme (CIS) returns, reducing errors and ensuring compliance.
By analysing vast datasets, AI can predict cash flow needs based on seasonal trends and contract milestones, helping you better manage your financial planning and tax obligations specific to construction projects.

4. Risk management and assessment

Are you stuck with sorting through and analysing multiple pools of financial data, such as general market trends and customer payment records? Generative AI can undertake this task and use the results to identify and predict potential financial risks for your business.
For instance, the technology can identify specific customer behavioural patterns that indicate a higher credit default risk, allowing you to monitor those high-risk accounts or adjust their credit terms.
If you’re a limited company, you can use Generative AI in accounting to analyse transaction histories and flag inconsistencies or anomalous transactions that could indicate financial discrepancies or potential compliance issues.

In addition, Generative AI can identify broader-scale patterns like market volatility, compliance vulnerabilities, or operational risks so that you can allocate resources appropriately and make informed decisions to improve regulatory compliance.

5. Strategic financial management

If you’re an eCommerce business, Generative AI in accounting can enhance inventory management by predicting stock levels and optimising reorder points based on real-time sales data analysis.

It can also generate personalised tax advice by considering the multi-jurisdictional tax implications of online sales, helping you to stay compliant while operating across different regions.

For driving instructors, Generative AI can optimise scheduling by predicting student success rates and adjusting lesson plans accordingly. It can automate the tracking of variable earnings and correlate these with operational costs, enabling more precise tax filing and financial planning.
On the other hand, if you’re looking to merge with another company, Generative AI can predict the financial outcome of the merger and how revenue will change under different market conditions.
This allows for crafting strategies tuned to exactly what the scenario calls for and for adjustments along the way as new information comes in.

6. Advanced taxation services

Generative AI plays a big role in automating routine taxation tasks, such as preparing returns and drawing up tax-related documents and reports in full compliance with current tax laws.
For example, the technology can assist digital content creators by automatically tracking and categorising income streams from various platforms.

It can analyse the tax implications of different monetisation strategies and provide bespoke financial advice, such as the most tax-efficient and compliant ways to handle sponsorships and ad revenues.

Final words

You can accomplish a lot with Generative AI in accounting that would have been expensive or infeasible to do before.
From rapidly reduced timelines for completing tasks to real-time monitoring and compliance to deeply tailored financial advice, Generative AI is critical if you’re looking to expand your business and keep pace with fast-changing business environments.
Of course, this technology can never be a substitute for human experience, which is where an accountant’s unique perspective and expertise comes in.
And when you combine both, you have a potent blend of technological prowess and human insight that will set you apart as a leader in your space.
We at Golding Accountancy have always prioritised technology to deliver our clients the best service.
Since Generative AI in accounting is an exciting field with constantly new developments, it’s best to consult our expert accountants about the different tools and technologies that can automate your accounting tasks and increase your business’ efficiency. Contact us today.
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